Butler

For those committed to perfection, there is simply no other way to serve tea. This time honored tradition defines grace and hospitality.

Butler style tea service conveys the ultimate in traditional luxury. Staff presents your guest with an individual prepared pot of tea. Premier Service calls for the server to steep the tea 'back of the house', although this step can be transferred to your guest.

Teapots can be formal silver, contemporary stainless steel, classic ceramic, or the versatile French style tea press. With Premier Service, staff places one generous teaspoon per cup into the pot, and pours fresh boiling water over the leaves. The tea is steeped 3 to 5 minutes (depending on the type of tea), the infuser is removed, and the tea is served.

As an alternative, your staff places the tea in the pot or French press, pours boiling water over the leaves, and serves the guest immediately with the caveat . . . "I have just poured your tea . . . I recommend that you let it steep for about 3 to 4 minutes."

White Lion Loose Teas are packaged in attractive and convenient 1 lb plastic canisters for 'back of the house' or 'back bar' use in restaurant or spa.

We offer the same selection of fine teas uniquely packaged in a rich 4 oz glass canister, perfect for gift or as a personal treat.

Charming 1 oz jars are used as "display" to tempt and engage your guest in the luxury of a loose leaf tea experience. These irresistible little jars are also packages in retail sets or gift format to further delight your guest. They can be tamper sealed and labeled for use as an exclusive in room amenity, mini bar item, or promotional item.

We highly recomment cross merchandising to fully maximize the value and impact of your tea program. Keep in mind that all loose leaf teas and related merchandise are available for Private Label.

How to implement:
Select tea menu
We recommend using 5 to 9 teas
Offer your guest a variety of teas
Include black, green, white, and herbals
Refer to catalog for selection and recommendations

Select retail products to compliment your tea service

Offer tea menu
Include information regarding ingredients, caffeine content health benefits, and recommended steep times
Call on our Marketing Department for assistance

Use 1 oz jars to tempt and engage guests in the selection experience

Select steeping service method

Basic training for Staff
Refer to Tea Tutorial and Steeping

Staff controls steeping
Best used in the most exclusive settings. Best style tea pot may be used . . . formal silver, traditional ceramic, Asian, or contemporary.

The tea is measured and steeped entirely 'back of the house' or 'back bar' by the staff, and served to the guest in a ready to pour format. The attendant places one generous teaspoon per cup into an infuser, pours boiling water over the leaves, and steeps 3 to 5 minutes. We recommend using a timer to avoid over steeping. Remove the infuser, and serve . . .

This Style embellishes the ultimate in pampered luxury. It is difficult to duplicate the overall value of this experience, especially when individual service cost is considered.

Guest controls steeping
Works very well with the tea press. Staff places 1 tablespoon of tea into a 2 cup press. Adds boiling water, and places the plunger lid on press. Tea press is presented to your guest with instruction to depress the plunger after the tea has steeped 3 to 5 minutes. The plunger pushes the leaves to the reservoir below.

This style allows your guest to watch the leaves unfold as the tea is steeping, and offers the added grace of not removing a wet and dripping infuser at the table.

There is less attention required by the staff because your guest monitors his or her own steeping.

This style offers maximum impact with minimum staff effort.

Barista

This program is designed to impress even the most discerning guest, yet operations are very staff friendly. Your staff or guest member prepares a personal loose leaf experience for a single serve cup.

Barista Service 'raises the bar' in the cafe setting to parallel that of specialty coffee beverages. This is the perfect way to add sizzle and value to individual servings of tea that would otherwise fall prey to an ordinary tea bag.

Self Serve presentations are perfect in Spa Relaxation ares. The display exudes hospitality and health along with indulgence and luxury. Guests appreciate the quality of loose tea as part of the total spa allure, and enjoy the sensory pleasure of a 'hands on' experience. Definitely a step up from the kitchen pantry!

Barista style calls for a Barista, or beverage to prepare the individual loose leaf tea bag on behalf of the guest. In a Self-Serve Style, teas are arranged in a 'buffet' format that invites your guest to create an individual or self-serve 'tea bag'.

Tea sacks are the preferred infusion solutions. They are easy to use, and disposable. With equal poise in both fine china and paper cup, they combine the luxury of a loose tea with the convenience of a tea bag. The recipe is easy . . . use one teaspoon per cup, and steep 3 to 5 minutes. Our "pictorial instruction" guides your guest.

Use glass canisters so that the quality and beauty of the blends are visible. We provide signage on the canisters to indicate the name of the blend and ingredients. Provide a long handled spoon for each blend offered. We have several options available.

White Lion Loose Teas are packaged in attractive and convenient 1 lb plastic canister for 'back of the house; or 'back bar' use in restaurant or spa.

We offer the same selection of fine teas uniquely packages in a rich 4 oz glass canister, perfect for gift or as a personal treat. Charming 1 oz jars are used as "display" to tempt and engage your guest in the luxury of a loose leaf tea experience. The irresistible little jars are also packaged in retail sets or gift format to further delight your guest. They can be tamper sealed for use as an exclusive in room amenity, mini bar item, or promotional item.

We highly recommend cross merchandising to fully maximize the value and impact of your tea program. Keep in mind that all loose leaf teas and related merchandise are available for Private Label.

How to implement:
Select Tea Menu
Offer your guest a variety of teas
Include black, green, white, and herbals
Refer to catalog for selections and recommendations

Select retail product to complement your tea service
Select canister and spoon presentations

Select T-Sac size
#1 for 6-8 oz cups
#2 for larger cups

Basic training for staff
Refer to Tea Tutorial and Steeping

Barista Service
Use menu board to advise guest of available teas. Include information regarding ingredients, caffeine content, health benefits, and recommended steep times. Call on our Marketing Department for assistance.

Use 1 oz jars to tempt and engage the guest in the selection experience.

Place canisters in full view so that your guest can watch the Barista scoop one teaspoon of tea into the T-Sac, and add boiling water. Barista advises guest of recommended steep time.

Spa Self Serve
Place T-Sac on left along with T-Sac pictorial and cups. Feature canisters in the center along with serving spoons. Canisters are labeled to indicate and recommended steep times.

Overwrap

Select White Lion teas are available in jewel like sachets. They offer the indulgence of loose tea with the conenience of a tea bag. Perfect for use in a setting where uncompromised quality is demanded, but time and space, or staff may be limited.

Our unique Sachet Amenity can be customized to reflect a private label and personal message to your guest. The charming envelope presents like a gift, and includes two White Lion Tea Sachets and two packets of Honey Pearls. These irresistible little gifts are perfect as an in room amenity, spa amenity, mini bar item, promotional or retail item. Retail packaging drives profit in the resort, spa, or specialty shop venue. Our distinctive packaging is delightful as a gift, or as an irresistible personal treat.

Use our unique White Lion Presentation Chest for ultimate ease in guest self service. The chest is designed for impressive presentation in fine dining, bistro, or spa relaxation area. The richness of the jewel shaped sachets and the allure of the tea itself deliver an exceptional tea experience when offered in this beautifully crafted chest.

How to Implement
Food Service or Spa Setting:
Select from 9 of our most popular blends. Offer a variety of teas. Include black, green, white and herbal blends. Refer to our catalog for information recommendations.

Classic English Blend
Masala Chai
Organic Moroccan Mint
Ambassador's Earl Grey
Green Passion
Cranberry Hibiscus
Ginger Peach
White Calypso
Tuscan Garden

Select presentation method, White Lion Presentation Chest or Retail Rack. Select complimenting retail items to maximize cross merchandising benefit. Provide basic training for staff. Refer to Tea Tutorial and Steeping section.

Select 2 blends appropriate for your purpose, for example:

Sachet Amenity
In Room Amenity
Morning Tea - Classic English Blend
Evening Tea - Tuscan Garden (caffeine free)

Spa Amenity
Energizing Tea - Green Passion
Detoxifying Tea - Cranberry Hibiscus

Plan design for your customized packaging. Keep in mind that you are able to print on both sides of the amenity insert. Our skilled design team will be happy to assist you.

Iced Tea

Sir Aubrey's Fine English Iced Tea is perfectly positioned for sales in the white table cloth, bistro, or spa setting. This sophisticated customer desires an alternative to overly sweet sodas, but wants more flavor than bottled water. With its healthy reputation, premium tea is the natural choice. Over 80% of the tea consumed in the United States is iced. Sir Aubrey's Tea Company offers an elegantly flavored iced tea without sweetners or preservatives. Sir Aubrey's is also available in a handsome retail package so your guest can enjoy this affordable luxury at home.

We offer a comprehensive Iced Tea program that includes a broad range of products along with customer focused equipment and service agreements. This foundation of an Iced Tea program in the restaurant setting is premium black tea. We offer a choice:

Buckingham Traditional Black, our premium gourmet black tea yields a full, robust, earthly flavor for the discerning customer who is serious about their iced tea.

Ambassador's Provisions offers an alternative to Sir Aubrey's gourmet blend at an extrodinary price value. The flavor is crisp, clean, and somewhat lighter in body than its gourmet counterpart.

Our flavored teas add interest and sophistication to your beverage selections. The nine available blends are somewhat subtle and refined, never masking the crisp, astringent notes of our premium tea. They are a complement to any cuisine.

We offer several naturally caffeine free and decaffeinated blands. These teas are well suited for use in Spa or other fitness settings. Our signature spa blend, Cranberry Hibiscus is loaded with antioxidants, and replenishes valuable minerals...perfect after a work out!

Sir Aubrey's Fine English Iced Teas are conveniently packaged for use in the food service setting.

Our cases of 24 - 4oz packages are designed for use in a commerical style brewer. Each package yields 3 gallons of crystal clear full flavored tea. Sir Aubrey's Tea Company or your local distributor has equipment and service programs available.

Our cases of 72 - 1oz filter bags are designed for use where lower quantities are needed. The 1 gallon yield can make it practical to offer several flavors of tea daily while minimizing waste. Tea can be steeped using a commerical coffee maker, or in the traditional manner.

How to implement this program:
Select your premium black tea:
Buckingham Traditional Black Tea or Ambassador's Provisions
Select complementing flavored teas:

Piccadilly Passion Fruit
Regimental Raspberry
Black Currant
Blackberry Jasmine
Cranberry Hibiscus
Her Majesty's Mango
Ambassador's Earl Grey
Kiwi Cactus
Lemon Hibiscus

Determine your needed case pack, 24 - 4oz for 3 gallons per brew, or 72 - 1oz 1 gallon per brew.

3 gallon need:
Consider the location of brewing equipment. A water line and 220 power source are required. Coordinate installation of equipment with your local distributor or Sir Aubrey's Tea Company. Keep in mind that equipment loan and service agreements are determined by usage.

1 gallon need:
our 1oz filter bags can be brewed in an automatic coffee machine. Be sure to use a dedicated brew basket and tea decanter for tea use only.

Consider Point of Sale needs. We have table tents and pitchers available. Feature flavored teas in your menu or offer a "flavor of the day".